CMO plan → calendar, sheet & email draft. 2 prompts · 3 agent turns · 6.31 credits · Mid effort. Every tool call and decision below is real product behaviour, replayed read-only.
Plan our Diwali campaign for the next 3 weeks — content, emails and the calendar. Budget is ₹50,000.
At ₹50k for 3 weeks, this can't do everything — so the plan should lean on the two things that pay back fastest: your existing email list (free) and a gift-set bundle that raises order value instead of discounting. One decision before I build it out:
What's the primary Diwali offer — this decides the whole 3-week plan?
Gift set bundle (3 minis) at ₹1,299 — raises AOV, no discount
Locked. "Diwali Glow Trio" — 3 minis at ₹1,299, no discount. That's the right call: your AOV was ₹812 last Diwali, this targets ₹1,299 with the same ad spend.
3-week plan
| Week | Theme | Paid (₹) | ||
|---|---|---|---|---|
| Oct 6–12 | Behind the glow | — | 3 reels (saffron infusion, packing) | 12,000 |
| Oct 13–19 | Gifting season | Gift-set reveal | 4 posts + 2 reels, gift guide | 20,000 |
| Oct 20–26 | Last call | 2 emails (cart + 48h) | Story countdowns, 1 collab reel | 18,000 |
Budget split: ₹32,000 Meta (gift-intent audiences) · ₹14,000 Google (high-intent "ayurvedic gift set") · ₹4,000 collab.
Targets: 340 gift sets · ₹4.4L revenue · blended CAC under ₹360 · 62% of orders from repeat customers.
✅ Created
- 📅 Calendar (9 events) — content shoot days S1/S2/S3, email send dates, 3 paid-flight start/stop reminders. S1 moved to Thu 9 Oct so it doesn't collide with your existing Nykaa call.
- 📊 Sheet — Diwali_Content_Calendar — every post, caption hook, channel, date, asset status, owner.
- ✉️ Gmail draft — "Your Diwali gift, sorted" — reveals the trio, ₹1,299, ships free above ₹999, first 200 orders get the saffron sampler. In your Drafts, ready to schedule to the full 22,410 list.
Two notes I'd rather say now: the minis need 250 units of labels ordered this week (3-week print lead time), and last year's 20%-off list segment is now trained to wait for discounts — expect a slower first week, then a sharper last 48 hours.
End of recorded conversation. Pick another chat from the sidebar, or create an account to run this on your own products — new accounts get 50 free credits.
This workspace is a recording of a real Indian Herbs account — nothing you click here is sent anywhere.
